From Secret Societies to #miltok: The Far-right as an Aesthetic Trend
30 July 2024
Introduction
Throughout history, the Western far-right has taken on many faces: from the Ku Klux Klan to the memeified ideology of the early 2000s, these groups have emerged again and again, with different branding packaging similar philosophies. Yet, as the aesthetic culture of the extreme right has shifted and changed, it has at first reflected cultural tendencies of its historical context, and then sought to drive and shape that context. While the Ku Klux Klan was birthed from a proliferation of college fraternities and secret societies, all with similar naming conventions and hierarchies, later movements have demonstrated much more agency in shaping the aesthetic trends of their time, from prepping and survivalism, to common political memes. In examining the relationship that extreme right politics has to its cultural environment, we can come to a better understanding of its development, and of the attraction it holds for those in the movement.
The Ku Klux Klan, Secret Societies, & Conspiratorial Thinking
The Ku Klux Klan was originally founded immediately after the American Civil War, and this version of the group lasted throughout the 1870s, until another iteration of the Klan was founded in 1915. In 1865, at the conclusion of the Civil War, six Confederate veterans gathered in Pulaski, Tennessee, to create the Ku Klux Klan: a vigilante group that would organize a campaign of violence and terror against African American people across the country, just as they began to benefit somewhat from Reconstruction. (1) There have been a number of theories about the Klan’s founding and naming over the years: one idea held that the Ku Klux Klan was originally a secret order of Chinese smugglers, while another claimed that the group was founded by Confederate prisoners during the Civil War. The wildest theory posited that the Klan’s name was based on an ancient Jewish document that referred to Hebrews enslaved by the Egyptian Pharaohs. (2)
The real origins of the Ku Klux Klan were, of course, not nearly as mythical as these theories; their naming and structure was inextricably linked to the surrounding culture of secret societies pervading America at the time of their founding. Part of the inspiration for the Klan’s fanciful hierarchies, with names such as the Grand Cyclops, may have been a secret society called the Knights of the Golden Circle. This was a semi-military secret society active in the Midwest throughout the American Civil War, launched in 1859 by George Bickley, a freebooter and adventurer, with the eventual goal of annexing Mexico entirely to the US. According to Bickley, this would ensure that the Southern US states would not be overwhelmed by the industrial and commercial interests of those in the North. While the group had little influence in the South, and few or no Northern members, it had the effect of sparking the founding of Union League clubs, which were associations started to generate support for the Union cause during the war, spreading counterpropaganda to that espoused by the Knights of the Golden Circle. (3) Other, successor organizations include the Sons of Liberty and the Order of American Knights. It was out of this contextual landscape that the Ku Klux Klan emerged: the expression and action stemming from the Klan’s white supremacist ideals was heavily influenced by the aesthetics and tropes of the time, and its founders were not just enthusiastic for their violent designs, but for the formation of a fraternity with all the trappings of secrecy and coded language.
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Thus, the KKK was born with a mythical hierarchy embedded: the head of the group would be named the Grand Cyclops, and his assistant the Grand Magi, while there would be a Grand Scribe acting as Secretary. Members were to be called Ghouls, messengers were Night Hawks, and the guard would be known as a Lictor. The group’s name derives from the Greek word ‘kuklos’, from which the English words ‘circle’ and ‘cycle’ originate; this was then transformed into the Ku Klux Klan by the founders’ love of alliteration. As well as the myriad of secret societies that formed the backdrop for the Klan’s founding, they also drew on university fraternity traditions for their initiation ceremonies: like fraternities, they introduced hazing rituals for new members that included blindfolding candidates, subjecting them to a series of silly oaths, and then bringing them before a ‘royal alter’ to be given a ‘royal crown’ – except the royal crown was in fact a pair of donkey’s ears, and the altar was, in reality, a mirror. While these activities seem ridiculous today, they were in keeping with the usual antics of secret societies and college fraternities at the time, and were therefore perceived with much less derision than they might be today. This also goes for the costumes that the Klan were to become infamous for: these originally began with the members donning white sheets, in the vein of the exaggerated aesthetics of other secret societies, yet evolved into the white robes of the KKK being an instant symbol for far-right extremism.
Ritual and the Memeification of In-group Bias
Today, the Ku Klux Klan is much less popular than it once was. While this is partly due to the natural passage of time and the emergence of other movements better suited to their respective historical contexts, it is also arguably due to the Klan going out of fashion. Far-right, paramilitary groups do not only function as networks for political organization, but also as expressions and reassurances of masculinity and in-group membership. An in-group is roughly defined as a group that forms and identifies with each other around a particular characteristic, or characteristics, and does not allow other people without these characteristics to join; in-group favoritism is the tendency to treat members of our in-group better than those outside it. This bias is well-documented, though as yet there is still much work to be done on understanding its reasoning and mechanism. Humans, of course, have a seemingly innate desire to exist in groups, and it is therefore thought by some in psychology that cooperation with the in-group, and competition with the out-group, may have co-evolved. This need for an in-group is clear in the early machinations of the Ku Klux Klan, but it is also clear in the much later memeification of right-wing thought that has characterized the early 2000s and 2010s. (4)
In these years, we saw the same instinct for collective ritual and in-group validation find a new expression in the message boards of Something Awful and 4Chan, and later Reddit, Facebook and Instagram. 4Chan, an early iteration of a Reddit-esque website structure, with various forums and message boards, became a place where far-right memes and symbols could cook, and become the ecosystem that still persists online today. Perhaps the most archetypal example of this is the reimagining of the once harmless Pepe the Frog into a right-wing extremist symbol, something never intended by the character’s equally harmless original illustrator, who has since disavowed the cartoon’s fate and the far-right trolls using his character’s visage in racist memes. There are other, more subtle examples though: the “(((“ symbol is often placed around the names of those that right-wing trolls suspect to be Jewish, as a dog whistle about their ethnic or religious identity. The number 1488 denotes two Nazi touchstones, with 14 signifying the “14 words” (“We must secure the existence of our people and a future for white children”), and 88 meaning “Heil Hitler”, as ‘H’ is the eighth letter of the alphabet. These images, words and numbers form a codified language for finding one’s right-wing in-group online, and represent a sort of terminally online iteration of earlier in-person rituals and hierarchies. This memeification of right-wing culture later came full circle and returned to the real world, with many radicalized right-wingers finding a figurehead in Donald J. Trump during the 2016 American election, and cheering on the former President as he offered nods in his appearances to many far-right issues.
Prepping and Survivalism as Aesthetic
To examine the aesthetic preferences of the current far-right, we must however rewind somewhat from the meme culture of the early 2000s, to the more longstanding history of prepper culture. Prepping (or, preparing) for either an unspecific or specific disaster scenario, is thought to have first developed in America during the period of the Cold War, as people channeled their fear of nuclear war into preparing for it occurring. It is defined as ‘a coordinated set of activities undertaken by those preparing to independently survive periods of social collapse: medium-to-long-term scenarios in which food is not available to buy, electricity and water supply-chains are interrupted, and many people may be dead or dying’ (5). While some research has shown that many people in today’s prepper movement (particularly post-pandemic) are people of color or from other marginalized communities underserved by state disaster responses, the image of prepper culture is still inextricably linked to that of the far-right, partly due to the amount of content creation online by right-wing personalities who self-describe as preppers. This image also centers on individual, rather than community preparedness, and is often associated with white, wealthier people opting out of a collective experience that other, more marginalized communities do not have the resources to avoid. (6)
Some researchers argue that there was a particular rise in American prepper culture on the right during the Presidential stint of Barack Obama, as a racist reaction to his taking office. Whether this is the case or not, there has certainly been a notable uptick in far-right prepping and survivalism since 2008, with reports that sales of preserved food and NBC (Nuclear Biological Chemical) protective gear surged by 700 and 300% respectively between 2009 and 2014, along with the emergence of a network of prepping expos. Since 2012, a book entitled Preppers’ Home Defence has been sold in Walmart, and Pinterest (a website where users ‘pin’ content on virtual pinboards) noted increases of between 87 and 300% in prepping-related pins in 2014/15. Long before this, however, there has been a link between right-wing politics and individual survivalist tendencies, especially in America, which is still the country with the biggest prepping subculture. It is arguable that survivalism in fact emerged directly from the development of right-wing extremism in America, with groups like the Posse Comitatus, the Ku Klux Klan and Christian Identity blending Conservatism and anti-government, individualistic, tendency in a way that was not mirrored in other Western countries. These groups also favored conspiratorial thinking, especially with regard to their antisemitic views and religious fanaticism, which only added to their determination to prepare for the disasters and takeovers they anticipated.
As the mythical hierarchies and naming conventions of the Ku Klux Klan faded from cultural admiration, the survivalist aesthetic has endured, and only increased in popularity. Indeed, prepping is no longer the exclusive terrain of the right-wing, if it ever was, and is now a much more mainstream pastime. However, the aesthetic markers of survival gear and stockpiling have remained right-wing touchstones, only fuelled by an ongoing cultural zeitgeist in the West which idolizes militarism, linking it with masculinity. While the structure of the Ku Klux Klan is reflective of its wider social context of secret societies and conspiratorial thinking, the right-wing have taken on more culture agency in these later years, being somewhat responsible for the rise in prepping’s popularity, as well as its (still developing) links to militarism and militia formation.
#miltok and the Reimagining of Militarism
Throughout its history, the far-right has always had an interest in military aesthetics, but in recent years, this interest has become more and more linked to the survivalist aesthetics of prepper culture, as well as to a new, TikTok-based iteration of military fandom. This new cultural phenomenon, perhaps most archetypally characterized by psyop girl influencer Hailey Lujan (known online as Haylujan), is a brand of content that combines TikTok and e-girl styling with day-in-the-life military content, with soldiers capturing themselves dancing and lipsynching, as well as training and living on army bases, or in some cases, in active combat zones. Lujan is often pictured posing with night vision goggles and guns, or in provocative selfies, all interspersed with CIA and FBI logos connected to her day job as an expert in audience analysis and information dissemination for the US army. Lujan’s quick rise in popularity has sparked many conspiracy theories, including accusations that she is herself a psyop hired to tempt young men and teenage boys into joining the American army – not helped by her working, of course, for the US army’s psychological operations department. (7) This trend is not confined to Lujan though, or to the US: there are multiple #miltok influencers, including Gun Waifu, an IDF (Israeli Defence Force) officer, who posted a picture of herself on X (formerly Twitter) on the 22 April 2024, during the ongoing Israeli/ Gaza conflict, accompanied by the caption “look me in the eyes, do you really think I could commit war crimes?” (8)
The proliferation of military, or more often (and more specifically) militia-style aesthetics among far-right groups has grown in recent years: groups like Patriot Front, the Sovereign Citizens, and broader cohorts of right-wing rally attendees without specific group membership, have appeared frequently on American streets. In other countries, they are often prevented from arming themselves due to legal restrictions on the ability to carry weapons, yet the aesthetic persists across the UK and Western Europe despite this. This aesthetic centers on military-style clothing, matching uniforms, and open or concealed weapon carrying at rallies or for counterprotesting. Patriot Front’s uniform of choice is generally navy blue jackets with US flag armbands, as well as khaki trousers, and white face coverings reminiscent of the Ku Klux Klan, often combined with specially made riot shields bearing the American flag. Its members often carry automatic weapons to protests and rallies, in formations clearly designed to recall that of an army, or at least a militia. The members also conceal their identities by wearing sunglasses and matching caps, in addition to their face coverings. While the far-right have always seen a value in dressing to intimidate (as far back as the Brown Shirts or the Ku Klux Klan), today’s aesthetic is heavily influenced by a new, terminally online imagining of militarism, in which weapons are as much props for content as they are tools of intimidation and violence.
The development of far-right political structures has been symbiotic with the development of their aesthetics, whether that be the branding of explicitly organized groups like Patriot Front, or the meme ecosystem that has grown up around the forums of the early 2000s. It is notable, however, that as time has gone on, the far-right has become more of a cultural driver than perhaps it was in the times of the Ku Klux Klan’s founding, with fashwave, military e-girl, and tactical gear aesthetics gaining notoriety outside of the less explored depths of the internet frequented by far-right organizers. There is a constant interplay between the way that far-right organizations adopt the aesthetic trends of their cultural context, and their part in shaping that context, and in understanding that the branding of far-right groups is often as big a pull for those being radicalized as the ideology, we may further understand the alienation and radicalization process of the movement’s members.
Works Cited (Chicago-style)
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Ku Klux Klan. Britannica. Last updated March 22, 2024. Accessed 25 March 2024. https://www.britannica.com/topic/Ku-Klux-Klan
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The Ku Klux Klan: A History of Racism and Violence. Sixth Edition, 2011. Southern Poverty Law Center. Accessed 17 May 2024. https://www.splcenter.org/sites/default/files/Ku-Klux-Klan-A-History-of-Racism.pdf
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Britannica, The Editors of Encyclopaedia. ‘Knights of the Golden Circle’. Encyclopedia Britannica, 22 Mar. 2024. Accessed 17 May 2024. https://www.britannica.com/topic/Knights-of-the-Golden-Circle
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Everett JA, Faber NS, Crockett M. Preferences and beliefs in ingroup favoritism. Front Behav Neurosci. 9: 15. February 2015. Accessed 17 May 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4327620/
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Mills, Michael F. ‘Obamageddon: Fear, the Far Right, and the Rise of “Doomsday” Prepping in Obama’s America’. Journal of American Studies , Volume 55 , Issue 2 , May 2021 , pp. 336 - 365.Accessed 20 May 2024. https://doi.org/10.1017/S0021875819000501
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Strochlic, Nina. ‘Disaster ‘prepping’ was once an American pastime. Today, it’s mainstream again.’ National Geographic, 10 November 2020. Accessed 20 May 2024. https://www.nationalgeographic.com/history/article/disaster-prepping-was-once-an-american-pastime-today-its-mainstream-again
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Goodfriend, Sophie. ‘Paranoid Posting: Psyops on TikTok’. The Baffler. 8 June 2023. Accessed 20 May 2024. https://thebaffler.com/latest/paranoid-posting-goodfriend
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@nataliafadeev. X. Posted 22 April, 2024. Accessed 20 May, 2024. https://x.com/nataliafadeev/status/1782406934710174162